Nicolaj Siggelkow
David M. Knott Professor;
Professor of Management;
Co-Director of the Mack Institute for Innovation Management

Connected Strategy

On-demand transportation services like Uber and Lyft have changed customers’ expectations for speedy service. To meet these demands, firms now connect to customers in a continuous way—providing them immediate access to services and products. This service model is called “connected strategy” and is trending upward across industries. Healthcare providers have developed preventative “connected healthcare” models with continuous monitoring instead of need-based visits. Online knowledge modules have even caused us to rethink the current on-campus model of education.

These “business model” innovations rely on recent technological advances. In this session, we categorize these new models and identify how each of them creates value. We then discuss the implications for both new entrants and existing firms in these industries.

Phil Tetlock
Penn Integrates Knowledge Professor
Professor of Management,
The Wharton School

Professor of Psychology,
University of Pennsylvania

Superforecasting: How to Upgrade your Company’s Judgment

Forecasting is fundamental to all business decisions. Yet it is unusual for companies to monitor the accuracy of the forecasts underlying those decisions. Recent work in large-scale forecasting tournaments has identified four simple, low-cost steps that organizations can take to gain a competitive advantage in forecasting.

Gaysorn Village

127 Rajprasong Rd,
Khwaeng Lumphini, Khet Pathum Wan,
Krung Thep Maha Nakhon 10330, Thailand